Royalty meets royalty as tags relating to the streaming party for P-pop Kings (SB19) and Vietnam Pop Royalty (Son Tung M-TP) fans ruled Vietnam’s Twitter trends last night, January 20, 2021. As of writing, the joint hashtag #SKYxATINCollab, as well as #SB19, peaked at No. 1 and No. 2 of the said list, respectively.
The anticipated collaboration between SKY (Tung’s fans) and A’TIN (SB19 fans) kicks off today, January 21, on YouTube and will end with a Spotify streaming party tomorrow, January 22. The fans look forward to knowing each artist in-depth, appreciating their discography, and celebrating the music from the two Southeast Asian acts.
Collaborating with the giants in Asia
Tung is the first Vietnamese to hit 8 million subscribers on YouTube with the music videos of "Chung Ta Cua Hien Tai" (We of the Present) and "Hay Trao Cho Anh" (Give It To Me) having 55 million views and 218 million views as of date, respectively. The retro-themed pop R&B music video of ‘We of the Present’ premiered with more than 1.5 million concurrent views and is considered to be the biggest debut for a V-Pop Act.
The Vietnamese artist also released on Netflix on September 2, 2020, a musical documentary entitled “Sky Tour Movie”. According to VNExplorer, the film shows backstage insights and onstage highlights, as well as preparation efforts on his shows.
In the past, SB19 fans, collectively known as A’TIN, have collaborated for voting and streaming parties with fandoms of artists from both the local and international scene, including “Liwanag” (Ben&Ben), “JUANistas” (The Juans), PH “ARMYs” (BTS), “Arashians” (Arashi), and “YouN1T”(UN1TY).
Bringing P-pop to the Global Party
But it is not just A’TIN who are working with international groups - internationally-known song writers August Rigo and Vince Nantes expressed their intentions to collaborate with the group. Rigo tweeted on January 15, “So @SB19Official let’s get a song together. @VinceNantes”. This was supported by Nantes on the morning of January 16 saying, “Hey @SB19Official the fans are making some noise about wanting me and @augustrigo do some songs with y'all... I think we can all make some magic together. Lets get it going! Tweet, re tweet, repost! ALL OF IT... LETS GO!”.
This received good feedback from the fandom, especially that Rigo and Nantes are both known for writing BTS’ hit single, ‘Black Swan’ from their “Map of the Soul: 7” album. In addition, Rigo has also worked with today’s biggest pop acts, such as NCT Dream, Justin Bieber, and One Direction.
A "brand"-new year for SB19
The five-piece boy group is not just earning a spot on other fandoms and songwriters’ hearts, but they have also gained the nod of popular brands with them becoming ambassadors and even performing their dance challenges or singing their brand jingles.
Yesterday, Lazada (leading e-commerce site in the country) launched its latest campaign #NasaLazadaYan, which features SB19 and vlogger Mimiyuuuh. Prior to them being announced as ambassadors, the quintet have already taken part in Lazada Live performances and during their annual Super Shows.
Last week, another international brand, Dunkin’ Donuts, dropped the “Pasalubong ng Bayan” music video, also featuring SB19. The song is a reboot from their 1998 ad with the same title, this time with a fresh and modern ‘twist’. To date, it has accumulated over 600 thousand views.
Prior to this, Pepsi has also entrusted SB19 with their jingle, “Sundin Ang Puso”. On top of these, the P-pop act are also endorsers of TM (a cellular service brand), for which they have also created and performed brand campaigns (‘TM Fun Sagad’ and ‘TM FunPasko’), Lucky Me! Noodles (Sarang Anghang), and Samsung Philippines for their Samsung Galaxy A31. The boys also had a Christmas film entitled ‘EX-MAS’ which also shows their endorsement for Montbest (water) and Yopokki (Instant Tteokbokki).
SB19 has hinted at their comeback this year, and with all this attention from different parties, the P-pop boy group seems to be starting off 2021 right towards their ultimate goal of world domination.